It's currently been one week since Google sphenisciform seabird a pair of.0 went live. Google's Distinguished Engineer Matt Cutts secure the new generation of sphenisciform seabird would go deeper, and it looks to possess lived up thereto promise.
Here ar some early findings from sites hit by sphenisciform seabird.
Does Google sphenisciform seabird a pair of.0 Go Deeper on Spammy Links?
Last year when Google sphenisciform seabird one.0 launched, astronaut Gabe at G-Squared Interactive did associate degree analysis of web sites that lost traffic and rankings, and that i lined in "Google sphenisciform seabird Update: five styles of Link problems Harming Some Affected Websites". Those link problems were:
Paid text links victimisation actual match anchor text.
Comment spam.
Guest posts on questionable sites.
Article selling sites.
Links from dangerous sites.
Gabe is back with a brand new sphenisciform seabird analysis that confirms Google is currently viewing over links to the house page. He examined the content and link profiles of thirteen sites that lost traffic and rankings when Google deployed sphenisciform seabird a pair of.0 last week.
Once again, serious usage of tangible match anchor text (for questionable "money keywords") was the largest offender. All thirteen of the websites Gabe checked out all had serious use actual match anchor text links aimed toward deeper pages (i.e., not simply the house page), like class and subcategory pages:
If you've got followed sphenisciform seabird, nothing here ought to be surprising. even as Google sphenisciform seabird targeted unnatural link profiles, thus too will Google sphenisciform seabird a pair of.0. the large distinction now could be that sphenisciform seabird is taking a more in-depth explore over simply the house page.
2 Google sphenisciform seabird a pair of.0 Case Studies
Sistrix and Searchmetrics have each place out lists of web sites of sphenisciform seabird a pair of.0 "losers". As a general rule, we've stopped covering these lists as usually the info will be dishonest .
That said, Link analysis Tools has taken a deep dive into one or two of the sphenisciform seabird a pair of.0 casualties mentioned on those lists: HOME24.DE and cheapoair.com. each saw large search visibility drops (though it isn't clear whether or not they have taken constant traffic hit). each of those glorious case studies ar undoubtedly value a browse.
Essentially, each sites scream "spam!" to Google for varied reasons, however each had a similar issue with "money keywords". These sites stuck out over their competitors in an exceedingly form of ways in which in their link profiles – for instance, cheapoair.com had "66% cash Keywords whereas the entire average of the opposite ten competitors at solely twenty ninth." conjointly note the dearth of "brand" links:
Also problematic ar links from sites infected with malware, and pages that aren't any longer indexed. Christoph Cemper conjointly noted HOME24.DE had a problem with many unhealthy redirected domains, and raises a potential concern:
…penalties were aforesaid to not pass via 301 redirects within the past – did that modification with sphenisciform seabird a pair of.0? 301ing was used for a moment to urge eliminate penalties, and … if that [changed] it might open up a full new will of worms for negative SEO. Big time.
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